Do you fear launching a new product or service and hearing crickets?
You can have the best offering in the world, but if it’s not seen by the right people, you’re not going to get the results you want. Getting your business in front of your target audience should always be your number one priority when it comes to building your brand.
Whether you’ve been in the game for a decade, or a few weeks, obtaining visibility in a crowded market can feel impossible. I’m here to tell you- you can do it! I’ve done it myself and worked with many small businesses and seen it work for them. I know it will work for you, too.
Here are five ways to increase your visibility. The best part? You can start implementing these right now.
1. Engage in Social Media
Keyword: engage. Simply posting isn’t enough and Instagram is not about the likes anymore. Real and authentic engagement takes work. Comment authentically, listen carefully to what your audience is saying, and don’t expect comments and likes if you aren’t doing the same. Your customers want to follow people who educate, inspire them, and talk to them. Post relevant content, spend time being intentional and seek out potential clients on Instagram, slide into people’s DMs and don’t forget to reciprocate the engagement you’re getting. By building a strong, engaged community on Instagram, your visibility will naturally grow along with it.
2. Cultivate Strategic Partnerships
Partnering with other brands allows you to share your audiences and grow together. From small collaborations to large-scale partnerships, these opportunities can give you exposure to a new market, elevate your brand image and expand your reach. When you are considering a partnership, ensure that it is a partner that aligns with your brand, values and audience. If they are “off-brand” at all it is not worth it, no matter how many followers they have.
3. Master SEO
SEO, search engine optimization, can seem technical and confusing to some people, but with some practice (and patience) implementing SEO into your business strategy will create huge improvements for your business. What do you want to be known for? When you search for that, are you the first link that comes up? If the answer is no, you have work to do. Increasing your search position and relevancy can drastically boost your brand’s visibility. To increase your SEO, embed keywords throughout your website and social media accounts including titles, captions, image titles, text and blog posts.
4. Pitch Yourself to Media
Media mentions and features give you a significantly broader reach than you could achieve on your own. Creating a strategic PR plan is one of the (if not the) most effective and credible ways to gain visibility. Media features help increase brand awareness and affinity as well as giving you an authority from a 3rd party. When deciding what outlets to pitch, consider what outlets your dream client follows or reads in addition to outlets that specialize in your industry.
5. Write a Blog (like this one!)
“Did you read Gracie’s post on increasing brand visibility?” … “Who is Gracie?” …
Boom. Brand Visibility.
Providing valuable content through a blog not only gets people talking, but also establishes your authority in your space, demonstrates your expertise, and also boosts your SEO. If Google thinks your blog posts are valuable, your brand visibility will increase drastically. Make sure what your writing is backed with intention. Write valuable, searchable content that people are looking for. Promote it on Pinterest and your social media channels. Establish your blog as the go-to for information in your industry. You have a voice, your knowledge is valuable, just start writing!
Visibility is key.
Whether you have a 4-figure business or a 7-figure business, it matters who sees you. Getting your story in front of the right people is the difference between success and failure. Let us help you navigate- connect with us to discuss how we can increase your visibility quickly and authentically.