A brand experience for the modern female founder
A brand experience for the modern female founder
hannah nieves
multidimensional
The evolution & expansion of a personal brand into a trio of sensory brand experiences
Serial entrepreneur and marketing consultant, Hannah Nieves, engaged GT Studio to purposefully and intentionally divide what was once the HN Brand into three multidimensional brands: Hannah Nieves Consulting, her creative consultancy; HN Haus, an educational community for female entrepreneurs; and This Hudson Studio, a creative studio in Hudson Valley, NY.
multidimensional expansion
Brand Development
Brand Strategy
Copywriting
Brand Design
Brand Development
Brand Strategy
Copywriting
Brand Design
Web Design
CX Design
Content Strategy
Collateral
Photography & Videography Creative Direction
Event Curation
the project
the new era of the hn brand
The goal was to create a message and experience that seamlessly intertwined across all three brands, while also designing experiences that were unique to each brand. Whether you interact with the HN brand suite digitally or physically, in a program or privately, the high-touch experiences provided will ensure that you walk away feeling empowered to elevate the way you work and live.
cohesive, yet distinctive experiences
Web Design
CX Design
Collateral
Experiences that redefine the way women work and live.
The editorial-style imagery for HN Consulting was curated to give an insight into what it's like to work with the HN brand, and the elevated style that the agency strives to achieve with their clients. Complemented by minimalistic design and messaging, the website and other brand activation pieces let the images do the talking.
INSPIRED BY LUXURY INTERIOR DESIGN
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project.
THIS HUDSON STUDIO
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
Experiences that redefine the way women work and live.
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project.
THIS HUDSON STUDIO
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
inspired by the new york public library
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
The editorial-style imagery for HN Consulting was curated to give an insight into what it's like to work with the HN brand, and the elevated style that the agency strives to achieve with their clients. Complemented by minimalistic design and messaging, the website and other brand activation pieces let the images do the talking.
INSPIRED BY editorials and interiors
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project. A short paragraph about our goals during this phase of a project.
THIS HUDSON STUDIO
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
Hannah Nieves Consulting
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
The capstone of the HN Brands, HN Consulting has the most refined and professional image compared to the other two brands. With the target audience of corporate businesses and high-performing entrepreneurs, it was essential to maintain a polished look, while infusing moments of personality.
hn consulting
HN Haus is a modern community and social club for women looking to build iconic brands. As the primarily digital experience within the HN suite, it was important to create a feeling of familiarity, approachability, and comfort throughout the brand, as well as a level of personalization so you’ll feel like you’re the only client on Hannah’s roster.
HN HAUS
The physical representation of the HN suite, This Hudson Studio is a boutique creative studio designed to connect people through curated experiences. The white walls, designer furniture, and delicate details resemble that of the HN Consulting brand and are designed to be a blank slate for bespoke photoshoots, meetings, and events.
THIS HUDSON STUDIO
Through messaging and imagery, the HN Haus brand resembles that of a library - a digital library where female founders can come to learn, find creativity, and connect with like-minded individuals. We took a warmer, more inviting and fun approach to the HN Haus imagery to capture the feeling of community and empowerment.
inspired by the new york public library
HN Haus
For This Hudson Studio, less is more. Hannah let the large floor to ceiling windows, tall ceilings, and unique furniture speak for themselves. We carried out the same philosophy when designing the website: simple typography, minimal messaging, image-heavy, and simple calls to action.
inspired by minimalism
This Hudson Studio
Photos by: The Humble Lion
We believe in cultivating intentional lifestyles and businesses through tasteful design, grounded principles, and purposeful actions.
the hn brand manifesto
refined and editorial collateral
Drawing inspiration from editorial publications, the HN brand collateral was designed to embody the artistic and creative components of the brand trio.
By dividing the brand into three experiences, we expanded the opportunities for the HN audience to connect and co-create with like-minded individuals. Across all three brands, the message remains the same. When you work with Hannah 1:1, enroll in her programs, or visit This Hudson Studio, you will be inspired to elevate, innovate, and expand.
expanding the ways we connect
Photos by: The Humble Lion
Experience the HN Brands
A community and network for female founders seeking modern business education
A full service creative consulting agency championing lifestyle visionaries and brands.
A creative haven for entrepreneurs, visionaries and brands alike
