A brand experience that                   the
essence of care management

A brand experience that
the essence of care management 

serenoa co.

redefines

Simplifying care throughout life's transitional seasons

Registered nurse and care management consultant, Christyn Gialanella, partnered with the GT Studio to develop her business from the ground up, driven by a vision of creating a brand that would redefine the essence of care management. We worked with Christyn to position the Serenoa Co. brand as a premium, concierge service provider, elevating the expectations of senior care for the Hilton Head Island community and surrounding areas.

building a brand from the ground up

Brand Development
Brand Strategy
Copywriting
Brand Design

Brand Naming
Brand Development
Brand Strategy
Copywriting
Brand Design
Web Design
CX Design
Collateral
Photography Direction

the project

a concierge care consultancy based in hilton head island, south carolina

Our goal was to curate a brand experience that was attractive to both seniors and their families, as well as individual care facilities and professionals seeking support in senior care management.  

a trio of target audiences

Web Design
CX Design
Collateral

coastal-inspired collateral

Drawing inspiration from the Hilton Head Island landscape, the Serenoa Co. brand collateral was designed to capture the relaxed, comforting essence of the South Carolinian coastal environment.

We want your brand to be an experience that feels like a friendly smile, a warm hug, and beacon of hope. We want your brand to be associated with a sense of empowerment, confidence, and comfort.

the essence of serenoa co.

photography direction

Capturing Christyn's warm and inviting presence was inevitable during this session for Serenoa Co. The GT Studio team worked alongside local photographer, The 2654 Project, to curate an image collection that breathed life into the Serenoa Co. visual experience.

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"The GT Studio team was amazing to work with. Their vision, attention to detail, and approachability made the entire experience way less overwhelming for a new business owner. I would highly recommend them!

christyn gialanella, founder of serenoa co.